It’s a question that many business owners continue to ask when trying to enhance their Google rankings. Why does it take so long? There are a number of reasons for this, before we get into these, understanding what SEO is a good starting point.
What is SEO?
Search Engine Optimisation is the process which involves getting traffic from the free and organic search results on search engines.
It is an exceptionally useful digital marketing tool used for businesses to gain a competitive advantage through generating higher traffic and therefore higher conversion rates. Let’s take a look at some of the reasons why it can take so long and how an SEO agency like SEO Shark could support you.
Analysing Competition Takes Time
Competition for ranking well on Google is an extremely sought about strategy that many businesses are opting towards. The ability to rank better than your competitors could be one of the main points of difference when it comes to the overall business goals and objectives.
Consumers searching on Google for business information will very likely refer to the top 3 rankings on the website, and can translate into significant conversions overtime, leaving competitors in the rear mirror. A through competitive analysis will provide essential information in terms of the links and keywords that they have built up over time.
Starting an SEO Campaign Involves Time
There is a false notion that ranking your website can be manipulated easily and requires only a few steps to improve the rankings over a short period of time. This is the complete opposite. There are many things to do and many things to incorporate when implementing a digital marketing strategy such as this.
The Google algorithm can be easily spooked by too many links that aren’t high quality on your website, so it’s important to take time in building quality links so that Google recognises your strategy. The consequences can vary from monetary penalties and the site removed for a period of time.
People often get the idea that the whole SEO strategy is a fast and immediate tool that turns places the Google ranking on the first page straight away. It is the complete opposite, designing the campaign involves significant time as well as the implementation of the strategy.
Not all campaigns are the same because every business is different. The benefits of hiring an SEO agency can not only help develop your campaign but can also increase your Google rankings.
Older Websites Tend to Rank Higher
It is very difficult to see immediate results when trying to implement a Google ranking optimisation strategy. Competitors have likely been doing it for years and have figured out the necessary keywords and done extensive content writing and not to mention built links for the page.
Overcoming this obstacle can arguably be one of the most difficult challenges. In saying this, investing in time, research and experimentation can significantly boost your SEO efforts.
It Involves Significant Analytics
A big part of the process is figuring out how the consumer arrives to your website, what words are they using? Are there unique ways in which they are getting to your site that can be capitalised on?
Constantly analysing the results can significantly improve your ranking efforts, everyday millions and millions of people are searching for products, businesses and services to name a few. Google recognises that the searches are completely unique every day, meaning your potential target market is constantly changing ways to search for your business.
Taking the time to digest what is happening in the analytics side of Google can take time and significant money. The benefits however can drastically improve the google ranking process.
It Takes Time to Develop Content
The Google algorithm loves improved and updated content. 5 pages are not enough and Google knows this. This is essentially why blogs are so valuable since they are continually and easily adding content to your website.
According to Best in Australia, the process in developing new creative content takes time just to post a 500 word blog post, and then there is time for the engines to index your new content and recognise the new and improved content.
This process can be an extremely intricate and beneficial. There are a number of reasons why it can take so long such as the analytics process and constant content updating. Hiring an SEO agency can come to your aid in terms of boosting your google ranking and becoming more relevant online.