If you build it, they will come. Following this piece of advice is a recipe for disaster when trying to grow your Shopify store or any business for that matter. Visitors are the lifeblood of your business, and it’s important that you bring them in from the get-go rather than to simply wait for them to arrive.
Enhancing your visibility for better search results is the key to generating more prospects. Are you confused as to how to get started? Don’t fret because, in this blog post, you can take your Shopify business to greater heights with tried and true search engine optimization techniques.
Why is Shopify SEO Important?
Shopify SEO (search engine optimization) is the secret recipe for building a thriving online store. Basically, it involves working on certain aspects of your store so that people interested in your offers can see you when they enter relevant keywords into a search engine like Google.
There are many factors that Google considers when it ranks a website high in search results. Common techniques you can leverage include optimizing for keywords, building high-quality backlinks, fixing your site structure, and more. We’re going to discuss them one by one.
Research keywords you want to rank for.
Have you determined the search terms to optimize? First, figure out what are the terms related to your business that have a high search volume and low competition. These terms are the ones that people commonly use when they look for products.
You can take advantage of several keyword research tools. Many of them can be used at zero cost. Google Keyword Planner is an intuitive choice for beginners. After you research the best keywords, incorporate them into your content, headlines, page titles, and product descriptions.
Build a good backlink profile.
Links remain to be one of the strongest ranking factors. The quality of links that point to your Shopify store make or break your SEO. In the process of building backlinks, prioritize acquiring links from very authoritative websites. When evaluating sites to get links from, pay attention to metrics such as Domain Authority, Page Authority, and Trust Flow.
Right from the start, make it a practice to write content that others will want to link out to and share. It is also highly encouraged that as an owner of a new Shopify business, you get as much publicity as possible. Get published in a local publication. Also, leverage a common approach which is guest posting. Guest posting ensures that another popular website’s audience will read your content and be able to visit your Shopifystore.
Work on your title tags.
If you’re wondering what a title tag is, a title tag is the clickable headline of your Shopify website in search results. Title tags do not only influence SEO results by improving a search engine’s ability to understand your page content; how you write your title tags also improve people’s impression of your website.
So, how do you create a title tag that helps you attain more traffic and better rankings? Limit your number of characters to less than 60 so that your title reads completely. While including your target keyword, be careful not to overdo it. Also, your title tag should be descriptive and unique to entice visitors to click through.
Do image optimization.
When optimizing your Shopify store for SEO, don’t forget to pay attention to your images. Usually, site owners focus on written content to the point of neglecting the importance of images. Remember that images also help boost your rankings since search engines include them in deeming your site valuable.
Essential optimization techniques for images include renaming your image file names properly (with the right keywords), writing a descriptive alt text, and reducing your image file size to prevent your website from slowing down.
Over to You
Are you ready and willing to improve the search performance of your Shopify store? These optimization tips do not require you to spend money unless you decide to enlist help from a qualified professional. As an online business owner, you can implement these in your own time. And while you do, monitor the results of your efforts through analysis tools. Google Analytics makes a good choice for assessing your site performance. Good luck!