1 Easy Seo Tactic You Can Start Implementing Today

When it comes to marketing your business, some marketing tactics are more daunting to implement then others. For example, most people may feel comfortable putting together a flyer and organising a direct mail drop. Others may feel more comfortable writing an email pitching their new product launch and sending it to their local newspaper.

However, when it comes to SEO, most people ask, what is that? How does that work? Most of the time, the mindset is that it is something that only “technical” people can do and therefore it is left in the too hard basket.

The good news is SEO isn’t as hard as you might think. There are multiple tactics that are used in conjunction to achieve a better online search ranking.  Just like any tactic in marketing, there are harder activities to implement, as well as easier ones.

The following is one of those easier tactics. It is one SEO tactic you can start implementing today. No technical skill or specialised expertise required.

Get listed on free, online business directories

You might be thinking that listing your business on an online business directory is a waste of time and that no one really goes to these sites. However, to increase your business visibility online, business directories are great way to boost this. This technique is also used by Australian SEO company and other agencies.

The more your business website is listed on external, yet, credible sites, the more search engines will recognise your business as a legitimate business and one that should be seen when people are searching for a business of your type. When people are searching under a particular keyword that relates to your business, directory listings will help your website be seen in the overall search ranking.

Also, when creating your business listing description, you need to use keywords that relate to your business. Keywords are search terms that people will typically use to find your website. Due to some directories having a high traffic volume, your business listing may appear when someone is searching under the keyword that relates to your business.

 Which directories should I chose?

Firstly, make a list of some credible directories. When I say credible, I mean the directories should have real traffic value. This is sometimes referred to as an “Alexa ranking”. The lower the Alexa ranking the more credible the site.

Examples of some Australian directories you might want to consider are Yellow Pages, True Local, Hot Frog and Start Local. To find more credible business directories, conducting a simple online search for “top Alexa ranking business sites” is an ideal way to find more. Also, use commonsense. The more credible business directories are ones that you have normally heard of before.

What should I upload in my business listing?

 Before you starting filling out business listings, ensure you have all your information, images and other materials together to make the process streamlined, fast and efficient.

The description is one of the most important parts of your business listing. As mentioned earlier, use keywords that relate to your business. Ask yourself, what would my customers or clients be typing into a search engine bar to find my business? Also, you can use tools such as Google Adwords’ Keyword Planner. This will give you suggestions for keywords relating to your product or service.

Although you will be uploading descriptions for each directory listing, they all need to be unique. Don’t copy and paste your description into each directory. It is OK to use similar information, but try and use different terms where possible so it isn’t a duplicate copy of another listing.

Another crucial element to include in your business listing is of course, your website. Having your website featured on a credible external site is part of the activity that helps with boosting your online visibility and search ranking.

The next step is to gather other materials that you can upload with your description to make your listing more attractive and reputable.


  • Social media links – some popular ones to include could be: Facebook, Twitter, Pinterest and LinkedIn
  • Your business email address and phone number
  • Business logo
  • Other business images if applicable
  • Business opening and closing times

What do I do next?

Now that you have filled in your business listings, ensure you keep a list of all the directories you are featured in. You might find it handy to keep this information in an Excel spreadsheet.

To be really organised, create columns in spreadsheet for descriptions and keywords used in each directory, as well as a direct link to your listings. Also, it helps to place what email login and password you used for each one. This will help when you may need to review your listings in the future.

Also, many directory sites may ask you to confirm your email address or listing. They will normally send you an email with a link to verify your listing. Once verified, your listing may be live straight away or it might take 24 hours. Remember to check your inbox for any confirmation emails, including your spam or promotions folders.

Once you have your directory listings up and running, if possible, try and get customers and friends to review your business. Having a few testimonials or a five star rating will definitely help with boosting your profile.

There you have it – a quick and easy SEO tactic that you can implement today. All it takes is couple of hours. Start off by getting your descriptions together and gathering other links, images and social media accounts. As you upload your listings, keep an organised record of what and where you have posted and remember to check for any confirmation emails. Lastly, see if your clients, customers, family and friends would be willing to give you a positive review on your listings.

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How search engine marketing Services Are Beneficial?

With search engine marketing Services, a commercial enterprise can prosper and make gains manifolds. Read similarly to recognize how.

Higher Brand Credibility

People completely accept as true with Google. Whenever they search something on Google, and then don’t forget that the primary listing is the maximum well-known and reputed agency. With Search Engine Optimization, the organization will become a famous name. The corporation becomes a sturdy contender within the market opposition. Because of all the relevant keywords, Google with devote the pinnacle area to the organization reputable SEO agency in Singapore.

Definite Increase In Traffic

A clear reduce boom in traffic can be visible the use of analytics and reporting gear. Company’s business efforts are maximized. SEO Services suggests short and effective effects in growing the visitors to its internet site, so one can increase inquiries for the organization. Using search engine optimization Services, Singapore SEO course businesses witness income going thru the roof.

Popular Among Competitors

Search Engine Optimization Companies are supplying professional search engine marketing Services and that is gaining big reputation & reputation amongst all groups. Almost all groups have found out that search engine marketing Services simply help in maximizing income. Competitor organizations are availing those offerings and taking part in their advantages. Even if a specific agency is supplying better services & products than the competitor business enterprise, it’s going to not appear on pinnacle Google rankings as it is able to be missing relevant keywords.

Take Business To New Level

Using search engine marketing Services, innumerable site visitors are attracted towards top rating website groups. This will bring about enlargement of corporation to a bigger net server because the multiplied site visitors wish to be accommodated. In this manner, enterprise is flourished and search engine optimization proves to be amazing funding for the organization. A business enterprise can attain the following degree with the assist of SEO Services.

First Result Gets the Most Number of Clicks

The top ranging result receives the maximum number of clicks. Few are left for the closing uncountable results on Google. By securing the pinnacle spot, that specific organization can gain heaps of traffic. With SEO Services, this is definitely possible as search engine optimization is a perfect device for it.


  1. Increased Traffic

Top positions on the search engine result pages obtain a majority of the impressions and clicks, so ranking in those pinnacle positions can result in full-size visitors increases on your internet site. Search engine optimization also specializes in developing informative and key-word relevant name tags and meta descriptions, which display up in the end result pages. Having optimized tags and outlines allows to increase click thru rate, which additionally promotes increases in certified internet visitors.


  1. ROI

SEO affords trackable and quantifiable consequences, regardless of whether or not you are an ecommerce or non-ecommerce website online so there are no qualms when it comes to ROI. Specialists are able to song almost every factor in their approach, like increases in scores, traffic and conversions.


  1. Cost effectiveness

SEO is one of the most fee-powerful advertising and marketing techniques because it goals customers who are actively looking for your products and services online. Its inbound nature facilitates agencies shop money rather than outbound techniques like bloodless-calling.

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In times of crisis, the best one has to do is invest in Digital Marketing

The vast majority of companies make the big mistake of cutting funding for Communication and Marketing. The sad reality is that marketing is still seen as a not very necessary expense, when in fact with this crisis that Brazil is experiencing, companies have to appear to their customers more and more.

The challenge is enormous, this is fact, but companies have to take advantage of the unfavorable scenario and invest more and more, the secret is to go contrary to the great majority, since all companies are disappearing in the face of crisis, the company that Investing more and more in marketing and appear more will end up growing and conquering new customers, the issue is very simple, competition is getting smaller.

Inbound Marketing, for example, can be an outlet for your business to grow faster and more profitable. Investing in content to capture leads, as well as analytical technologies to improve sales efficiency, can bring innovation in the purchasing and marketing processes. The web is a channel that offers ready-made sales opportunities, and allows you to win prospects for your business, which will shorten your sales cycle. This is an essentially inbound channel. And what does it mean? We’re talking about strategies that should focus on customer loyalty through quality content that meets your core needs.

Another reason that should be taken into account so that the crisis does not affect your digital marketing strategies is the fact that on the internet everything is measurable. In this way, you can test all the available options, and when the marketing action taken turns into leads, opportunities or sales, you will know exactly which way to go.

While marketing may require more of your time, it’s also worth noting that they will require less of your money if compared to traditional marketing. According to a survey conducted by eMarketer, 86% of marketers planned to increase spending on content marketing by 2015, which proves they can not give room for competition.

However, do not forget the importance of Strategic Planning, since it is a fundamental part in the process of drawing assertive strategies for your business, since through it it is possible to carry out a detailed analysis of the market, as well as brand diagnosis, study Competition, audience definition, and other important milestones. This work is accomplished through the creation of the communication strategy for traffic generation, leads and sales, which consists of establishing and conceptualizing the experience that will be experienced by its customers in each digital channel.

Investment in marketing will provide a steady improvement because as soon as you can measure the actions, you can also improve them. And in that context, we are talking about bringing a sales increase with a smaller budget.

The big bet is to invest in Digital Marketing, just so to go on a path contrary to crisis and grow any kind of business.

Check out this super article: 6 Steps to Succeed in Any Business

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Many outlets fall into the trap of using the same product description across severa product pages. but, having the same description published across severa pages throughout your web sites and syndicated out via affiliates can harm the factors Google attributes to your product pages. as an alternative consolidate product variations into one product to make certain that most points may be attributed to a product. Copying product descriptions from producers or suppliers can result in your internet site being broken for content duplication. To mitigate this create specific product descriptions for all your products.

Upload clean content material for your website

Often update your internet site with non product content which is related to from your websites home page. this is fantastic for site visitors to your internet save who maybe looking for articles or information in your merchandise but also search engines like google and yahoo who will push you up the SERP’s for having extra beneficial things to say. SEO will be different in different part of words, like SEO in Australia is not easy and targeting the Afghanistan will be more easy. One indicator of that is how often your internet pages are cached through Google.

Recall product search engine optimization

it is estimated that over 80% of all net orders are generated from lengthy tail key phrases. ensure that your product pages are optimized for Google.

Multi-channel search advertising

have you ever ensured that you are dominating all sections of the quest engine outcomes pages? Dominate the results for Google product seek, maps, social updates, news, AdWords and the natural seek to put your competition to mattress and. This deeper and greater proactive London Seo technique to dominating SERP’s leads to advanced site visitors and click through fee’s to your commercials. An included seek advertising technique can make certain e which you revel in a miles higher percent of searches on any search result page ensuing in higher sales for you no longer your competitors.

Photograph & video optimization

Do you have got precise snap shots and video approximately your products? Why not optimize video and pix so that you can power additional traffic through the Google Video & photos seek. in case you are an online retailer, your website is probably to be complete of photographs – use them to gain better search scores. adding the proper alt textual content and optimized captions can assist getting your images optimized for Google photo seek.

Article advertising

Articles that are created can be distributed thru article submission web sites and applicable media websites. The quality, relevance, timeliness and authority of the object can cause the internet site being picked up by using the media web sites that provide links returned to the unique writer’s internet site. The better the first-class of the articles submitted the higher the risk of it producing link backs to your website and generate interest from influential bloggers and newshounds leading to better press insurance.

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How to Get Valuable User Feedback for Your Mobile App

“Your unhappiest customer is your greatest source of learning” – Bill Gates

This is not just the opinion of Bill Gates; take any top entrepreneur or CEO and they would value their customer feedback the most as well.

If you are a mobile app developer or an appreneur, you will obviously understand the value of user feedback on your app from your customers. It is perhaps even better than the best of advertising strategies you might be planning for your app. Once you give your users a seat at the table, you know that you are going the right way in the app developmental cycle.

But, let us first consider the value of user feedback in more depth.

Getting Started

Why does user feedback matter to you?

Different businesses have different objectives when collecting user feedback. For example, developers of a banking app may need to know whether their users are satisfied with the security features and transaction services of their app. At the same time, a mobile app development company developing an instant messaging app would be more concerned about their design elements and message delivery speed.

And, you might do it for user retention or to improve your mobile app. Regardless, you must determine the objective of collecting the feedback from the users. Once you have that figured out, it will be easier to collect and analyze the feedback.

Choosing a Feedback Collection Method

From chat widgets to social media to community forums, when considering the whole picture, there are oodles of user feedback techniques available on the market. The choice of which one to use, however, firstly depends on the scale of your mobile app development company. It thus makes a lot of difference whether you are running a startup or already have an established brand. Secondly, of course, the choice depends on your budget.

Below are the different types of methods you can use to collect feedback from your users.


  1. Emails

Emails either work or they do not. If you are opting for this method, it is always a good idea to give a feedback loop in your email that caters to the customers. Withal, try to keep it short and interesting. No customer wants to spend a lot of time filling in lengthy questionnaires or forms that are too informative.


  • The biggest advantage of emails is their low cost. A few lines of code, a few emails, and there you have it: user feedback.
  • You do not require a large technical team to implement the survey.
  • It offers ease of functionality.


  • The email ID is one barrier that comes between you and your customer when you use this tool. If your app does not ask for the users’ email IDs during installation, you will have no way to implement this feedback technique. In this way, you will likely lose some feedback that could have been valuable to you.


  1. Usability Tests

For a mobile app to be successful, its design plays a pivotal role. Which features attract the most users? Which sections are browsed more often? Which plugins do the users find difficult to use? Such feedback can contribute a lot in the advancement of a mobile app.

It may seem like a tardy and costly task, but, nowadays, there are many tools and services that provide the same kind of visual feedback at reasonable prices. For example, Userlytics and UserSnap. Another great tool for usability testing is Feedback.js. It is an open source project with which you can create your own feedback forms by using JavaScript.


  • The biggest advantage of this method is that the feedback loop is always active as it is carried out in the app.
  • Visual feedback collected through usability testing provides a quick solution to evaluating the design elements in your mobile app.


  • The drawback of this method is that you would require at least some coding skills, especially if you are using Feedback.js.
  • Usability testing requires a dedicated research team which makes it extremely tardy to carry out without using an online feedback tool or external services for the same.


  1. Community Surveys

Many top corporations, including Microsoft and Google, gather customer feedback with this method. Whether you are handling an app development project in-house or outsourcing the process to a mobile app developer, this is a great way to enter the real user community.

Some of the popular tools used to obtain data with this method include Uservoice and IdeaScale. If you go for a quantitative analysis, SurveyMonkey is also a great tool.


  • The benefit of a community survey is user accessibility. You can get suggestions and feedback from all corners of your reach by using social media. Nowadays, users love to comment and discuss products and services on social media forums, rather than writing personalized or individual feedback to the different companies.


  • While obtaining information via social media is a successful way to gather feedback, it also comes with its own marketing implications: if the forums are public, any negative reviews posted by the users can prevent people from trying out your app.

What Comes Next?

Plan your way ahead.

Once you have collected the feedback with any of the methods mentioned above, you need to act upon it. If you are using some in-app tools with the usability testing method, you would immediately know what percentage of users is satisfied with your app and what percentage is not. During a second phase, you can do a selected survey on the unsatisfied customers only.

Another effective measure that many leading mobile app developers implement is to engage the customers to provide regular feedback (for example, once a month or a month after installing the app). The bottom line is to be in constant touch with your customers to learn what they are thinking about your mobile app.

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Points to look for while design your website as ecommerce for internet marketing

As per insights, internet marketing through Email is as yet dynamic and will stay to be for the coming years. Thus, it is imperative to construct an imminent purchasers Email list. Include a membership option or search option where users typically search for it such – as the blog, new items, news piece and deals classes. If you regularly distribute new substance, consider propelling distinctive bulletins: one for people who need to be the first to get data about your arrangements,

another about fresh introductions, and still another with accommodating and intriguing substance. Hire service that famous for website design and expert at internet marketing as well to build such kind of websites and added features needed.

Clean Pages

As a general rule, nobody would need to purchase from a grimy shop. This is likewise genuine with regards to an online store. Class and subcategory Pages ought not to be jumbled with pointless components. Just include hinders that offer esteem. Each Page ought to be viewed as a major aspect of an entire, so there shouldn’t be excessively assorted qualities.


Testimonials assume an essential part in an Ecommerce site and are frequently found on the item Pages. Nonetheless, with regards to input on your online shop, this can be set as a slider or on the sidebar. While it regards have a specific Page for testimonials, the question is if a great deal of users arrive.

Item Variations

Attempt to make it as simple for users to look over item varieties. This should be possible better with realistic introduction rather than words. Therefore, a few attributes are set apart with shading and others with symbols.

Simple Checkout

Expect to lead the users to the requesting Page. When they achieve it, don’t permit them to take off. Take away alternate connections, and don’t endeavor to offer them different items. With less diversion on the checkout Page, there is a superior shot for users to make a buy.

Add to Cart

The brilliant manage in Ecommerce ease of use is: an Add to Cart catch implies an invitation to take action. Along these lines, it ought to be most conspicuous among all squares and components. It ought to be significantly more unmistakable than online networking catches.


A standout amongst the most vital UX tips said by experts is the methods by which users get in touch with you. Normally, a hefty portion of your users need to get in touch with you to make inquiries. Online stores ought to ideally have an 8-800 number with the expectation of complimentary calls. You ought to in any event incorporate your Email address and phone number, and also give an alternative to send a letter by rounding out a unique contact shape. You can likewise outfit your online store with a live talk – another profitable expansion that permits guests to in a flash interface with the director.

Each Pixel matters

In making another grandstand Page or making enhancements to a current online shop, dependably ask yourself for what reason some square ought to look precisely the way it does or why it is more profitable than different variations, and most imperative of all, the amount it adds to the accomplishment of your business and fulfillment of your users

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Bypass internet restrictions in the UK

Many people in the UK feel sorry for people who have to live with internet restrictions and censorship. What they don’t take into account is that almost every country has some form of internet censorship and restriction, even countries that are normally considered to be democratic and free. This means that it may be desirable to find a way to bypass internet restrictions in the UK.

Internet restrictions By Cleanfeed

Internet traffic in the UK is currently passed through a service known as Cleanfeed or a similar system, which focuses on identifying and restricting indecent images of children. One interesting aspect of this is that URL not found error is produced, rather than informing the user that the page is blocked.

The outcome is that people within the UK don’t have any way of knowing what pages are part of this filter, and because of this, they have no real information about how significant internet restrictions in the country truly are. The UK government has argued that the government needs to have the ability to censor social media sites like Facebook.com and that freedom of information is not always a good thing.

GEO censorship within the UK

There have also been other concerning examples of censorship within the UK. There were concerns about an attempt to censor an advice video designed at helping people to appear decisions to remove their benefits. YouTube was instructed to remove copies of the video, and the original version also remains unavailable. This is a concerning example, because it directly contradicts freedom of information.

Additionally, censorship targeted at an instructional video creates serious concerns about the direction of information restriction in the future.

Proposals have suggested the development of laws that would force Google.com and similar sites to provide all the information that the government asks of them. At present, Google declines requests if they do not follow the spirit or letter of the law, such as when there is no reasonable suspicion of a person’s involvement in crime.

Find a VPN service to bypass internet restrictions

These aspects show that finding a way to bypass internet restrictions in the UK is critically important for individual users in the UK, regardless of what they do when they are online. A personal VPN gives this ability. It makes it appear as if the user is outside of the UK, and thus removes them from the restrictions that are prevalent in the internet for the UK. This is very easy to set up and to use.

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Best Torrent Sites

Millions of people are visiting Torrent sites for downloading Movies, Games, Music, Software and many more. One does not have to pay for torrent and can freely download paid stuff. Torrent sites are also one of the most visited websites across the world, uploaded by millions of TBs data which downloaded by millions of visitors on daily basis. It is the largest platform of transferring files over the Internet using P2P protocols. This article shares best torrent sites makes available variety of torrents for movies, cartoons, software, games and many more as already mentioned above.

1- YTS.ag

YTS.ag also has the second name Yify Torrents which is more popular, makes available verified files online. It is one of the best torrent sites specifically for downloading movies. It also enables the user download the movies in multiple quality types, normally every single movie is available at 720p and 1080p quality. You can also download torrents of 3D movies which can hardly available on other torrent sites. One has to be registered on YTS.ag to enjoy the access on bundles of premium quality movies.

2- TorrentDownload.cc

TorrentDownload.cc enjoys the high ranking among the all torrent sites available on Internet. It is popular for uploading huge amount of content on daily basis. It also features advanced search engine which allows you to enjoy more refined searches and exactly found those files you were looking for. This site mainly features and lineup the updated content on its first page so that people can also keep them updated if new releases are made on the site. TorrentDownload.cc is one of the best torrent sites which also ensure reliability and security.

  1. Yourbittorrent.com

Yourbittorrent.com offers reliable and secure torrents not affected with virus. It also features variety of content to download, from movies to music. It shows you top 50 torrents which are trending and more people downloaded within short time. You can also visit the site to be updated with the trend and most likely also download that content which becomes favorite after watching it. You better using Utorrent BitTorrent client for downloading the torrent file from Yourbittorrent.com.

  1. LimeTorrents

LimeTorrents is popular for its user-friendly interface and advanced search engine to enable downloading the required file from its huge database. This torrent site lineup and makes available torrents in its relevant genre, It is also showing the size of the file and torrent health besides every torrent link. On the right side of site, there is a small window of “Quick Browse” listing down the all categories so that you can easily pick one and browse the required content. This is one of the best torrent sites popular for downloading variety of Movies, TV Shows, Games and Music.

5- BitSnoop  

The user-interface of BitSnoop is simple and user-friendly. On the launch of site, It’s a search engine available to type the required keyword and find the torrent with ease. You can also check on one of the below options in order to make your search more specific. These checkboxes includes Video, Audio, Games, Software and Other. There is another one link of “Top 100” which shows most downloading torrents so far, mostly users go for them. BitSnoop is one of the best torrent sites for downloading free content through verified torrents.

6- Zoogle 

Zoogle is a newly emerging torrent site which offers over 1.5 million verified torrents and also uploading thousands of new torrents. This site makes available 1265 TV shows with 128 thousand Episodes, more than 30 thousand Movies and consists of 15.5 million files. Zoogle is quite good at categorizing the torrents and makes available the content in relevant order. Zoogle is one of the best torrent sites which offer Anime, Animations, Movies, Music and games to download.

7- Torrents.me

Torrents.me comes with an advanced search engine which enables you searching for popular TV Shows and movies. It’s a simple interface site which shows trendy torrents on its right side, most these are latest movies and new episodes of TV shows. On scrolling down the site, you can see the torrents listed down in categories which further makes searching easy.

8- ExtraTorrent.cc

ExtraTorrent.cc is one of the busiest torrent site which offers TBs of content and let you navigate through the content easily. The site is well organized and categorized, allows you easily searching the required torrent and downloads it. The site shows you the overall health of torrent, size and the time it was uploaded on site. You can also see the user reviews about the torrent which is another good feature. ExtraTorrent.cc is one of the best torrent sites available at the present time.

We listed top 8 best torrent sites for downloading movies, TV shows, music, games and software. They are all regularly updated sites and lets you download the favorite content totally free of cost.

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Good Friday Messages is the most searched content on Good Friday 2017, Christian community all around the world wish Good Friday Wishes through different mediums. Whatsapp or Facebook are great app to connect with people anywhere with free messaging. On occasion like Good Friday changing profile picture is important. Scroll below for Good Friday Images for Profile Picture.

Christians fast and mourn on this day. Good Friday is the Last Friday of Holy Week before Easter Sunday. Christians on this day Commemorates the act of Jesus’ sacrifice. It is observed differently throughout Christian community with tradition and cultures of their region. Processions are held in streets, churches do a three hour sermon. Christians all around the world observe Good Friday with respect and humility.

Good Friday is the day of Jesus’ crucifixion after betrayal from Judas. Jesus was beaten and nailed to a cross, where He was left to die and on that cross Jesus sacrificed His life for mankind’s sins. This happened because High Priest reaches his goal of greeting rid of Jesus Christ. He falsely accused Jesus of claiming to be Jewish King and Blasphemy against King.

Some Christians celebrate it rather than being mournful as this terrible day led to Jesus resurrection 3 days ahead on Easter after he died for mankind’s sins, while others say The name ‘Good Friday’ was given by Roman Church in 6th-7th century, before that it was called ‘Holy’ or ‘Great’ Friday. The ‘Good’ in Good Friday comes from old English when Good meant Holy. It is also known as Black Friday in some cultures

Good Friday SMS for profile picture:                                                   

  • Social media is platform to connect with people while being in comfort of your personal space.
  • Uploading Whatsapp or Facebook profile picture on occasions like Good Friday is common.
  • If you want your wall to be filled thoughtful and effective images than this is the place.

If you are looking for free Good Friday Images for Profile Picture then this is the place. Scroll down.

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What Happens When A Disaster Hits? Nonprofit Data Backup And Operations Continuity


Image result for data backupEvery business, whether it’s profit or a non-profit needs a written business continuity plan with Indigo IT. This helps prevent a stop of business operations should your technology or network system fails or is disrupted or some other types of disaster cause a disruption in business operations. One of the critical elements to business continuity planning is determining which business services are essential and must not be disrupted. This business planning process also identifies which technology or network systems must also be in place to ensure these essential services continue.

A fairly recent example was Hurricane Sandy which hit the northeast coast of the United States and ravaged portions of New York City and the New Jersey Atlantic coast. Damage from this storm caused many disruptions to the operations of many non-profits. These were organisations whose primary mission was to help those impacted by this hurricane. Electrical outages, flooding, and other transportation disruptions made it difficult, if not impossible for these non-profits to continue operations. Organisations which kept their IT network and essential data on the site found they could not access critical information which resulted in a breakdown in service delivery. If the organisation did not have an off-site data backup, either in the cloud or on remote servers, they may have completely lost valuable data including client and donor information.

All organisations should create a daily data backup plan and then ensure it is completed every single day. This helps ensure critical data is preserved and accessible even during emergency operations. We have provided information on a few of the most effective online data backup services. Choosing one of these will help ensure your valuable data is always available to continue operations.

Online File Backup

One of the most secure ways to backup valuable operational data is by using an online file server. This service provides secure online storage for any and all data and it is accessible 24 hours a day through an internet connection. Online data backup provides assurance that your data will always be available even if your on-site server or hard drive crashes, is damaged or is stolen. Your organisation can use this online file backup service to immediately restore any and all lost data.

Online File Backup And Security

Before purchasing online file backup, it is important to know that this is a very secure means of storing your data. The security protocols used to protect your data are the same as those used to protect data from banks and other financial institutions at Indigo IT . Your data stored with an online backup service is as safe and secure as your personal banking or credit card data.

How Does Online File Backup Work?

When you sign up for online backup service, you will download a computer program and install it on your laptop, desktop or network server. You then select which data files you want to backup and store. You should also create an automatic backup schedule so your files are backed up every day at the same time. At Sun, our staff will handle all the logistics of file backup for everyone in your organisation.

How Are Files Restored?

Protocols may vary from service provider to service provider. Most of the time, your IT folks or other employees simply access their online files and then download those they need. Download times may vary and could depend on the size of the files you have loaded to your online service. It may take a few hours or up to several days to get all your data restored, especially if you have large files stored with your online backup service.

I heard in-house data backup was more secure than using a cloud-based service because it is easier to hack the cloud.

This is not accurate. Nonprofits and other types of small organisations simply aren’t equipped to secure their data as well as large online cloud storage services. Cloud backup service providers literally spend millions of dollars ensuring their security is the best. Their business is protecting your data and they do it well. Any security breach to a cloud platform would greatly damage the reputation of the company and even of the industry itself. As a result, an online backup company is driven to protect your data. To do this, they use cutting edge security, expert staff and are able to quickly adapt to new security threats.

Laptops Need Security, Too!

While most organisations have some type of backup plan for their network and servers, but forget to set up backup protocols for their employee laptops. Laptops present a special security issue since most data is stored locally on the device itself. If these machines are not regularly backed up, critical data may be lost if the laptop crashes or is lost or stolen. Our data backup and recovery specialists recommend regularly backing up all business laptops.

Using the cloud for online file backup is a good way to ensure no critical data is lost during an emergency or disaster. Easily accessible, online data backup helps get a company or nonprofit up and running quickly.

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