So, you’ve decided to get your business an explainer video in the hopes to help introduce your company to your target audiences more conveniently. You’re thinking by having an explainer video, it will create a strong impression of your company and promote for better sales. However, you’ve made the first decision but stuck on the second. You found out that between explainer videos, there are many types and kinds and you’re so confused which one is the best for you. You’re scratching your head because you’re not even sure what is what.
If that sounds like you, no worries we’ve got you covered. In this article, we discuss about the differences between Whiteboard Animation Explainer Video, Animation Story Explainer Video and Motion Graphics Explainer Video.
Whiteboard Animation Videos are the explainer videos that explain with sketches and drawings. It usually has a narrator as a person draws on a whiteboard the information and illustrations. However, it is also possible to do without any narrating as long as the wordings are clear. Through the video, the drawing person will explain as he/she draws, creating connections and making links from one point to another, and this makes factual information, processes or histories easy to understand.
The purpose of a whiteboard animation video is to hold the attention of the audiences. The continuous drawing of shapes and figures on the whiteboard in the video keeps the mind curious of what’s coming up next, preventing it to wander off anywhere else but to focus on your product. Of course, it isn’t only about the animation, but the quality of the voiceover as well. With the right combination, whiteboard animations allow for maximum imagination and creativity because you can just draw whatever you want and say whatever you please. This creates no limitations such as labours or expenses that could restrain you from doing many things.
With just drawing with marker pens and narrating, naturally, this type of video uses lower expenses than the others. Illustrations and sketches could be pre-drawn before the shooting began, allowing the convenience and ease of filming the video itself without having to repeat the entire process again when there’s any error made. Also, because the person narrating is not necessary to show face, any mispronunciation, tip of the tongue or slip of the tongue could be just edited off and replaced with a separate voiceover, sparing many troubles.
This type of explainer video appears less on TVs, but is mostly seen through the net like corporate websites or YouTube. While it is commonly found, you might think that everyone is already doing it, why would you want to do it too since what you want is to stand out?
Well, this is just like a trend! Everyone in business are just like you, they all want to stand out, and they all have asked this same question themselves, too. The answer is pretty simple. It’s simply because it works! This type of videos get many viewers no matter the age, children or adult.
Animation Story Video are the explainer videos that explain through the use of ‘animation’.
Animation refers to the process of making illusion of motions through the means of using static images that are minimally different from each other. These images are displayed in sequence that changes from one to another in high speed, creating an ‘illusion’ like as though the picture is moving. This type of video stimulates the ‘magical’ feel where it is as if the drawings are alive and moving on their own. It is a good method to tell audience a story about a corporate or a product, and is suitable for young & funky brands.
The purpose of an Animation Story Video is to tell a story. When a company promotes through an Animation Story Video, there will be at least a character created to tell. That character can be made uniquely to your brand, making it timeless without worrying the need to expire as compared to using a celebrity. Through the story, the features and characteristics, as well as the product’s or company’s Unique Selling Point could be slowly unveil through the storyline. This is what makes Animation Story interesting. It sparks the excitement in people through these stories.
Like Whiteboard Animation Video, using animation for your business actually save you money as well as time as compared to live production. There is no venue or celebrity needed apart from your computer and in-house staffs to do the job. Similar to Whiteboard again, this type of video are also limitless to your creativity. There are no boundaries at all. In the world of animation, many things are possible, even the unreal, such as an eight-arms villain, a werewolf or a superhero.
However, the only difference between them is that a Whiteboard Animation Video connects information through a ‘whiteboard’ and an actual ‘real’ person drawing on the board, often impressing most audiences to keep them watching, while Animated Story Video, on the other hand, tells a constant story without much interruptions like how Whiteboard Animation has such as removing of boards, switching places, hand movements and etc. Also, while the illustration in Whiteboard doesn’t move, Animation Story does, causing the storytelling to be as real as possible.
This type of explainer video often appears on TVs and promotional websites. Once it is watched, the story and characters in it that are iconic to the company is easily remembered, making these characters automatically the company’s ‘brand characters’. Seeing them elsewhere will be like seeing the companies as well, which could be easily used for other purposes such as packaging or advertising campaigns.
Motion Graphics Videos are the explainer videos that explain through the illusion of motions similarly to Animation Story Video. While Animation Story Video are fully animated like cartoons, Motion Graphics doesn’t have to be. Motion Graphics can make use of real life objects, products or even people with an additional touch of graphical elements to do the impossible.
Like Animation Story Videos, Motion Graphics Videos use static images or photos that are, however often edited from original, and are displayed rapidly in sequence that changes in high speed, creating the ‘illusion’ as though the picture is moving. This is where it makes the actual person in the video do things that are impossible possible such as creating a fireball out of his hand. They move it in a high frame rate per second by many images, causing an illusion as though the person could generate fire from his palm.
This kind of video are able to capture the attention of the intended target markets well especially for products. They are able to portray the kind of features that the products could offer and show them on screen, giving the audiences expectations of what could be gained upon buying or consuming the products. In addition they could have both elements of reality and fantasy, but are not necessarily a must to be combined together. You can pick either or do both at the same time.
Depending on which kind of Motion Graphics Videos you want to make, the expenses could be higher as compared to Whiteboard Animation and Animation Story Video due to the need to hire talents, shooting crews, venue booking and much more. It will also be time consuming as there will be the need to travel to different places for different scenes, as well as the need to always reshoot. This type of explainer video could be typically found on TVs, cinemas or website.
DON’T KNOW WHAT TO DECIDE YET?
Now that you know the differences, if you’re still lost on which type of explainer video to decide for your business, feel free to consult a video production company like CUBEevo. Professionals from these companies will be able to give you an elaborate insight of your company’s situation as this is their specialty and field of expertise. They will be able to decide for you which type of video would be the best for you.
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