Top Reasons Why SEO Takes So Long

It’s a question that many business owners continue to ask when trying to enhance their Google rankings. Why does it take so long? There are a number of reasons for this, before we get into these, understanding what SEO is a good starting point.

What is SEO?

Search Engine Optimisation is the process which involves getting traffic from the free and organic search results on search engines.

It is an exceptionally useful digital marketing tool used for businesses to gain a competitive advantage through generating higher traffic and therefore higher conversion rates. Let’s take a look at some of the reasons why it can take so long and how an SEO agency like SEO Shark could support you.

Analysing Competition Takes Time

Competition for ranking well on Google is an extremely sought about strategy that many businesses are opting towards. The ability to rank better than your competitors could be one of the main points of difference when it comes to the overall business goals and objectives.

Consumers searching on Google for business information will very likely refer to the top 3 rankings on the website, and can translate into significant conversions overtime, leaving competitors in the rear mirror. A through competitive analysis will provide essential information in terms of the links and keywords that they have built up over time.

Starting an SEO Campaign Involves Time

There is a false notion that ranking your website can be manipulated easily and requires only a few steps to improve the rankings over a short period of time. This is the complete opposite. There are many things to do and many things to incorporate when implementing a digital marketing strategy such as this.

The Google algorithm can be easily spooked by too many links that aren’t high quality on your website, so it’s important to take time in building quality links so that Google recognises your strategy. The consequences can vary from monetary penalties and the site removed for a period of time.

People often get the idea that the whole SEO strategy is a fast and immediate tool that turns places the Google ranking on the first page straight away. It is the complete opposite, designing the campaign involves significant time as well as the implementation of the strategy.

Not all campaigns are the same because every business is different. The benefits of hiring an SEO agency can not only help develop your campaign but can also increase your Google rankings.

Older Websites Tend to Rank Higher

It is very difficult to see immediate results when trying to implement a Google ranking optimisation strategy. Competitors have likely been doing it for years and have figured out the necessary keywords and done extensive content writing and not to mention built links for the page.
Overcoming this obstacle can arguably be one of the most difficult challenges. In saying this, investing in time, research and experimentation can significantly boost your SEO efforts.

It Involves Significant Analytics

A big part of the process is figuring out how the consumer arrives to your website, what words are they using? Are there unique ways in which they are getting to your site that can be capitalised on?

Constantly analysing the results can significantly improve your ranking efforts, everyday millions and millions of people are searching for products, businesses and services to name a few. Google recognises that the searches are completely unique every day, meaning your potential target market is constantly changing ways to search for your business.

Taking the time to digest what is happening in the analytics side of Google can take time and significant money. The benefits however can drastically improve the google ranking process.

It Takes Time to Develop Content

The Google algorithm loves improved and updated content. 5 pages are not enough and Google knows this. This is essentially why blogs are so valuable since they are continually and easily adding content to your website.

According to Best in Australia, the process in developing new creative content takes time just to post a 500 word blog post, and then there is time for the engines to index your new content and recognise the new and improved content.

This process can be an extremely intricate and beneficial. There are a number of reasons why it can take so long such as the analytics process and constant content updating. Hiring an SEO agency can come to your aid in terms of boosting your google ranking and becoming more relevant online.

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How to Select the Best Web Hosting Service for Your Website

Selecting a web hosting is not as easy as many people believe. A common perception is that if one hosting provider offering hosting plans in $4.0 per month whereas another provider offering in $2.95, then the latter one is the better option. But remember cheap is not always the best. For a new website or for a new business, obviously, you have to look for the low price in order to keep things in control, but you have to consider carefully, what are the services you are getting for that price?

The few things that you must consider before buying a hosting service are mentioned below:

  • Hosting Space: The first thing you should consider before selecting a hosting provider for you is to check how much storage space they are offering to host your website. Few web hosts will offer only 1GB to 2GB storage space while many good web hosts have great packages to offer unlimited storage space with fair usage policy. So you have to see what is your requirement, how much data you need to host on your server and then you have to select the provider.
  • Bandwidth: Just hosting space is not enough; bandwidth plays a vital role when you start getting visitors on your website. They consume bandwidth while they are surfing on the website and exploring different pages. 2GB storage space might be enough for the website but it is not enough as a bandwidth in any case. So you have to look for web hosting provider offering unlimited or unmetered bandwidth.
  • Domains you can host: In the start, you might need the hosting service only for one website but in future, you might be interested to host more websites/domain on the same hosting account. Especially freelancers and bloggers need to host 3 to 4 websites on the same host because the main purpose of their blogging is to make money online using Google Adsense. So it is better to get a hosting plan in $5 or $6 per month with unlimited websites hosting facility rather go with a $3.0 per month that allow hosting only one domain.
  • Free Email Addresses: To communicate with your clients, you need different email addresses for the different departments and employs of your company. So look for the web hosting offering unlimited free email addresses for your domain name so that you can communicate with others in a more professional way.
  • SQL or MySQL Databases: You can run different scripts on your single domain, for example, you can host a PHP script on your main domain, and install a WordPress blog at and also you can host a forum as well at; and for this, you need different MySQL databases. You should have the option to use unlimited MySQL databases rather than only with 1 or 2 MySQL databases option.
  • One Click Script Installation: Installing WordPress, Magento, phpBB, or other scripts might be tricky for new website owners. You can find many hosting providers who offer 1 click WordPress installation to set up the WordPress blog/website in no time. So look for this; if the hosting provider offers you this facility or not?

These are the few tips about how to select the best web host for your website. You can find various hosting services that offer such type of services, for example, Hostgator, Fatcow, iPage, and many others. One more thing that you should consider before selecting the web host is whether they are offering free website migration facility or not? From the above mentioned hosting providers only Hostgator is good enough that is offering to transfer your website from your old hosting provider to your new hosting account at Hostgator.

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5 Best Features of Digital Marketing Companies in Australia

The needs of today’s technical world demand association with best digital marketing businesses to help meet the goals of your business. Long term and short term business goals can be achieved smoothly with the help of digital marketing companies.

In order to ensure that a digital marketing firm is the best fit for your company, check the various characteristics and details of the agency. In marketing, digital marketing businesses are the most approached agencies in order to gain success. It follows that digital marketing is the most effective practice in order to achieve your targets.

Digital marketing agencies will efficiently help you market your company’s products with the help of various techniques such as SEO and SMO. Google AdWords is also used to help increase the popularity of your firm on the internet.

But are you aware of the best features to look for from digital marketing companies?

Each and every strategy used by these companies are directly going to affect your business and hence it is necessary to know what exactly you should be expecting from such firms.

Check out the five top features you should expect from you digital marketing agency.

  1. Focus on Their Customers

It is necessary that the digital marketing company is well versed with knowledge about their customers. They need to engage and manage their customers so that they won’t be looking elsewhere for assistance. The digital marketing firm which you will be associated with needs to prioritise the needs and goals of your firm and help you to design campaigns to entice your own customers. This will help to add to the trust and authenticity of your brand.

  1. Digital Knowledge

They need to stand out in digital expertise and in detailed knowledge of how the digital world works. They need to manage content from various sources and ensure that data is exact and is helpful to the client.

Research is the main criteria of the digital marketing business. It helps to gain supporting data and also aids in understanding the ongoing trends in your targeted area. Choosing a digital marketing corporation who are target oriented and manage to increase the sales of their clients is the goal.

The company should be skilled in various fields such as social media management and PPC. SEO link building is also an effective tool which can help to build the popularity of a particular website.

  1. Business Oriented

They should have an understanding of various other industries as well. This will help support your company with ideas and techniques which you can use that have worked for your competitors. The digital marketing company should be business and goal oriented and should strive hard to achieve your end goal. It should support its ideas with knowledge from various other industrial sectors and should ensure it does not hamper your reputation in any way.

  1. Design & Technology

There are many common terms between technology and design. There are also few differences which lie between them. The digital marketing companies you hire should understand the similarities and differences to help manage your design and technology from every perspective.

Strategic planning and coding can achieve an increase in your leads and sales. Hence designing such framework will be the most effective job digital marketing companies can carry out for you.  If you cannot manage to get the technical and design aspects of this from your digital marketing company, it would be better to source them from somewhere else. These areas will help raise the visibility of your brand and site.

  1. Content Emphasis

It is necessary to gain expertise in content development as it tends to be the central attention of your firm. You need to portray the story of your company such that clients are attracted towards your product ideas, which can further help you retain your customers.

The digital marketing company need to understand the appropriate content channels for distributing various ideas and ensure fixed goals. The needs of different customers vary and hence creating specific content matters the most. Ensure that the information is relevant and accurate to make sure you increase the trust of your readers.

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SEO – Google Focused Marketing Research Firm

Your business planning can be effectively assisted with the help of a market research firm. You need to ensure that the keywords you use will increase the SEO of the targeted website and improve its analytics report. The type of information you collect in your report will help you to better identify your target markets and to serve your customers better. Market trends can be monitored and the data can help you support your positive trends.

Market research is used by successful businesses on a regular basis. SEO firms use Google Analytics to help access their reports easily and hence it is effectively used by most market researchers as well. This report helps to find exact audiences that can be targeted.

SEO techniques are used by marketing research firms to:

  • Identify new potential customers
  • Find out information about competitors’ techniques
  • Manage decisions with respect to ongoing trends
  • Manage pricing, performance and quality through their data
  • Usage of SEO can help improve sales and leads for the future. This also targets the right viewers and helps gain more clients for the research company.


What you should expect from your market research company:

  • Various businesses are benefiting from the help of marketing research firms. Several elements of ongoing industry trends are discovered with the help of such firms and their reports.
  • They will give you a general idea about the popularity of your product in particular regions and how well established it is on a wider scale.
  • They tell you about your competitors’ techniques and technological advancements to help you understand your challenges in the industry.
  • Demand of the product from each particular region and trends for the forecast period are also calculated to keep the client well informed.
  • They can collect this data with surveys, calls, business meetings, emails and various other sources to support their data with authentic information.
  • Feedback from the customers can help to inform you about demand for a new product and can help change your perspective on the best upcoming investments.

Generally, marketing research firms collect data with regular contacts and networking meetings with business leaders. Sometimes they need to pay companies to help release technical data which can support their report.

A strong digital marketing strategy can also help you to get on the front page of Google by using SEO skills. This will help attract your target groups to the site and increase your customer and client numbers.

Digital market research firms find it impossible to thrive without SEO and hence many businesses hire experienced SEO agencies to keep their ranking high and their business accessible. This helps to maintain longevity in the business world and the market place.

The website needs to be attractive and user friendly, however until and unless the right customers are attracted to the site there will be no use having a good site design. SEO techniques ensure you get the perfect clients and benefit from them through increased business.

Many marketing research firms hire expensive SEO agencies to try to boost up their viewers. This is not true in all cases – you can hire a start-up and train them with SEO and Google skills; however you will not get the same results straight away as you would with an established company.

In the past, advertising was done by magazines, pamphlets, television ads and many other media. Online digital marketing gives you the same exposure nowadays, and in a more useful form. A strong business strategy can be used to maximise the number of customers you do business with.

The consultants you use should be highly professional and knowledgeable to help give you exact statistics about the placement and rankings of your website. Knowledge about which other links are affecting your views and traffic is also a necessary data for measuring success.

With a rapid increase in new businesses and companies, marketing research firms are expected to be in high demand. Hence, in order to stand out and be the most efficient and most viewed site, adaptation to new SEO trends is necessary. SEO in Google methodologies can be best implemented to help get the maximum benefits and rankings.

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How an SEO company will perform a website audit

Many businesses understand the importance of audits. Whether it’s a financial or IT audit, reviewing and tweaking your systems is a valuable way to ensure you are always at the forefront of best practice and eliminating any factors that may be hindering your business performance.

Your website is the online face of your business. Depending on your business type, your website can be more important than your bricks and mortar business.

So, what’s involved in a website audit? It’s not just about whether your content still reflects your business’ key messages, products and services. It’s also about whether your site is still keeping up with Google’s algorithms or if there are any gaps in your online search ranking strategy.

A professional and trusted SEO company will conduct an audit that adheres to a up-to-date checklist that will help you improve your search visibility and get you noticed.

Here are some top ways an SEO agency will conduct an audit that will check your website’s ability to remain current to search engines.

Keyword structure

When doing a keyword audit, it’s important to first look at what keywords are being used. For example, are they still relevant? Were they the right keywords to be using in the first place? There are online tools that can be used to determine your keywords search volume and to see if these keywords are leading people to your website.

From here, the audit should then look at how you are using your keywords. A review should look at whether they are used in your H1’s and are being used throughout your content. This will also take into account any keyword spamming that may be occurring. If so, then overused keywords should then be replaced by similar phrases. For example, if your keyword is “wedding cakes” then other phrases such as “catering for weddings” should also be used.

Also, making sure that keywords are being used in meta descriptions and alt tags on every page is critical to your website’s optimisation ability.

Content volume

When a website is first built, it can be easy for it to be light on content. For example, you may have had a page about a new service, but at the time of development, it didn’t have much informative value. As you business evolves and you learn more about your market and customers, you will build up knowledge and data.

Doing an audit of your content should look at not only what is there, but also how much content there is. The more content you website has, the more search engines will see it as an authority on your type of service or product.

However, make sure that the content is in fact informative and of value. When you have text that doesn’t add to the user experience this will impact your website’s bounce rate, which search engines don’t look fondly on.

Internal links

As part of an audit on your content, your internal link structure should also be checked. Ensuring that key phrases throughout your content link back to other relevant pages on your website is a great way to boost your SEO.

Part of this check should ensure you have around 2 links per 750 word page and that these words are relevant and not just “contact us” or “learn more”.


There is a lot that goes into a website audit and these are just some of the important elements to a SEO expert’s checklist. When so much time and effort can be put into website development, it’s important to take the time to review it and ensure it is still relevant, value driven and engaging.

Next time you are thinking of getting your website reviewed, make sure that search rank value is taken into account, such as keyword structure, content volume and internal links.

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SEO Tools: SEO Experts Revealed their Favorite SEO Tools (+ 30 SEO Tools in Quickcheck)

Maybe you know the problem.

You work in the SEO domain or you want to optimize your own site.

You have met your personal limits and need a tool to help you in your SEO work.


How do you find the right tool now?

I’d like to help you.

The SEO tools are now like sand at sea. Totally free solutions are almost unlimited. In order to get a small order in the “Jungle SEO tools”, we asked 20 experts:

In this article, we want to present you not only the answers of the greatest SEO and online marketing experts, but also give you an overview of the most important SEO tools. To create a bit of order, we have divided the tools into the following categories:


  • OnPage Analysis
  • Ranking Rank
  • Search by keyword
  • Content optimization
  • Link Building
  • Backlink Checker
  • Google Tools
  • All-in-One tools

In the interest of the overview, you always have a hint at the beginning, that the SEO tool is available for free, for a fee or for free, as well as fees.

Our favorites, that is, SEO tools, which we use every day, we added an extra star on the right side.

Why use SEO tools?

If you’re looking for the right SEO tools, I probably don’t have to tell you that the best website doesn’t bring you anything if your target group doesn’t find it.

To optimize your site for search engines, you should not use any SEO tools. Particularly basic optimizations such as OnPage optimization can also be achieved without tools. If this happens however on the OffPage measures, as for example the construction of backlink is almost without appropriate referencing tools. Get seo help from Colorado Springs SEO agency.

Get free SEO tools?

It works!

During this time there are very many very good free tools. I will also introduce some of them to you.

In addition to free SEO tools, you can also test free many free tools. So before you take the bag, you can find out if the tool offers you what you expect or need for your work.

But before you take a look at the many SEO tools, the experts are first and foremost. At this point we would also like to thank all the experts who answered our short question.

Dennis Tippe:

“Useful tools for the daily work of SEO include Seolytics, Sistrix, Linkbird, Ahrefs and Moz.” But also the “edge” of Google and Bing, like webmaster tools and Analytics, can not be long. With these tools and exclusive developments, you have a solid foundation for your daily work. ”

Sebastian Czypionka:

“Secockpit for keyword analysis because it is faster, easier and clearer than any other tools and MajesticSEO for backlink analysis,” because it finds most of the backlinks and shows me the data I want to see on a link (Trust, quote, Anchor distribution, number of backlinks/IP/domain and the detailed backlinks incl.).

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Digital Success – WHITE-HAT SEO AGENCY

Whether Google or another search engine, according to statistics, users click almost exclusively on the results that appear on the first page! They usually choose one of the first three positions. A Colorado Springs knows what to optimize, with White Hat SEO to be at the top of search engines in SERP.

Want to convert more traffic to your website and visitors to enthusiastic customers? Then your …

The search is over!

Don’t miss the right time to start with SEO. If your competition starts in front of you, it will be difficult to catch up.

In order to give enough attention, it was enough in classic marketing to hit the market at the right time and at a high volume. On the Internet, even the most noisy advertising efforts are never known. The reason is simple: the public is democratized on the Internet. Using the search engines, each user looks for his own way to the interesting offers. Just click on what you like! If you want to win an online audience, you need to talk to each individual and convince him or her.

This is precisely the strength of our SEO agency Berlin. Our search engine optimization gives your online marketing the necessary push to direct visitors to your site, which are particularly interesting for your business or service. The seventh SEO Berlin improves both the technology of your website and its content. Thanks to this SEO optimization onpage, we help your site to attract more attention to users and Google. The trick is that we get along completely without a double floor. Our agency optimizes your pages so that Google is happy to share them!

Why SEO Colorado Springs?

In the infinite scopes of world Wide Web users, users can easily get lost. Successful websites are always intuitive to find. For this reason, the abbreviation SEO for us is no longer for “search engine optimization”, but for “Search Experience optimization”. The difference makes Colorado Springs SEO best seo company.

Their team of the Berlin SEO agency and he would like to improve the net every day by his work. And in this specific desire, Colorado Springs and Google meet.

The search engine would like us to quickly find what we are looking for on the Web. Our agency helps you as a website operator to present your offers so that your site can no longer be neglected. Your users, customers and potential customers will find your pages easily and quickly!


  • White Hat
  • Transparent
  • Individually
  • Holistic
  • Own initiative

The online marketing of the Colorado Springs is always at the top of the leaderboards: we want your conversions to increase overall. In addition to key figures such as sales, we also rely on clicks, requests for information on newsletters or calls on a hotline.

The Colorado Springs performs SEO as a gentleman. A sustainable development of your brand characterizes the gentleman among the reference sites of Berlin. For the long term and sustained success of your site, it works strictly, with the license for the first place investments.

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Search engine optimisation is essential for marketers in modern era where practically everything is undertaken online – from business marketing and enhanced awareness to prospect conversions and actual sales. If you decide to employ an SEO company for your business, you need to find ways to work seamlessly with them for the best results. Follow these tricks to put your best foot forward.

Be Transparent With Your Business Data To Generate High-Impact Results

When you work with an SEO company, you’re looking to generate good results for your business, which is why it is important to be as transparent as possible with your business data.

  • Share information like offline sales strategies and marketing efforts to create more effective online campaings.
  • Identify and share areas of your business that need improvement.
  • Be clear about your business messaging and concepts from the start.

These are perhaps the best ways to ensure that the SEO company designs a successful campaign customised to your business and industry. For this to work best, you’ll want to employ an expert familiar with the industry you operate in.

Understand That You’re Not The Expert… And Accept Advice

The main reason you hire an SEO expert is because you don’t have enough expertise to excel in this effort. So don’t assume that you know more than the company you’re working with. You need an expert because:

  • SEO experts stay up-to-date with the latest search engine algorithmic changes.
  • SEO experts advise you on the best ways to build the online presence of your business.
  • SEO experts offer advanced strategies that you may have not been aware of previously.

If you attempt do it yourself, you can end up making costly mistakes that will result in search engine penalties and poor rankings. You must be patient to see the results as efficient SEO campaigns need a little bit of time to build up, so don’t assume that you will reap the benefits overnight.

Get Involved With The SEO Process

While you’re not an expert in SEO, you know your business best, which is why it is important for you to get involved with the SEO process. This is important to ensure that the SEO company is marketing your business with the right messages and call to actions. Here’s how you can get involved:

  • Do not be afraid to ask questions (even if they seem silly), especially if something doesn’t make sense to you.
  • Learn more about the strategies being used to boost your online presence.
  • Offer ideas to develop good content for your website – from blogs and articles to internal web pages since you know your business best.

A good SEO company will involve you in the process from the start to ensure that your image is portrayed in the most favourable light. Getting involved in the SEO process will help you put your best foot forward, so that you can generate more leads, more customers and more revenue.

Make Sure You’re Responsive To Requests And Needs For Timely Results

You’re probably busy running your business, but don’t assume that the SEO company is performing an unimportant task. Dedicated consultants will attempt to manage your business needs as efficiently as possible, but every once in a while they will need your help. You must:

  • Be responsive to requests, calls and clarifications to ensure the SEO company is on the right track.
  • Pay attention to reports and results, and give your recommendations to ensure your business succeeds as much as possible.
  • Offer timely clarifications to ensure refreshed content is up and running as quickly as possible.
  • Periodically review the success of the campaign, and be open to suggested changes for continued results.

While an SEO company can enhance your visibility in the search results, your responsiveness to certain requests will help you achieve better and more timely results, which will ultimately help you to convert prospects into customers.

SEO campaigns need to be effective and adjust to the changing concepts of a business. Quality SEO isn’t something that occurs overnight. It requires a great deal of strategy and planning, so make sure you consider these tricks to work seamlessly with the SEO company you hire for the long-term success and growth of your business.

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What is Black Hat SEO? And why you Need to Avoid it

SEO practices are encouraged greatly by all major business and websites. They can help give your website the exposure it needs make a significant impact in the market you want. This means it can be enticing to try and do whatever it takes to have the most effective SEO, but almost always, the most alluring tactics are black hat practices.

Black Hat SEO tactics are unethical and banned techniques that unfairly, inaccurately or illegally generate a high search engine position for a website. There are many different tactics from the mildly unethical to the downright despicable and depending on what you do, the consequences can be dire.

Why might you use Black Hat Tactics?
In essence, black hat SEO is highly effective at giving your website a high search engine rank in a very short amount of time. Furthermore white hat techniques require significant amounts of time and effort to see them become fruitful. So it can be tempting to speed up the process, to dabble on the dark side of SEO and get to that front page of Google in mere weeks.

However, maybe it’s not a malicious attempt to game the system, it might be an accident. It is perfectly easy to unwittingly engage in these practices, after all SEO is hard and if down badly it can all too quickly become black hat tactics. Also if you don’t know about black hat tactics, you might just think you’ve found a cool method that will give you that extra boost you need, unaware that’s it’s against the rules.

7 Most common Black Hat Techniques

1. Cloaking
It is possible to create one set of pages for ‘web crawler’ and one for humans; this is known as cloaking. This can be useful for targeted advertising or even just making a URL look nicer. It can also be useful for sending humans to a page with relevant content and the bot to a page that is littered with black hat SEO techniques. This tricks the search engine into thinking the page it is on deserves a high rank, when it doesn’t at all. For the fact that is can be a catch all in search engine optimisation malpractice, it is taken extremely seriously.

  1. Hidden Texts and Link
    This is when you have a link or text, usually backlinks and keywords, on your website that the user cannot see, but is picked up by web crawlers. The main ways of hiding text are: using white text on a white background, making the font size 0, placing it behind an image, or having a link in a small character, such as a hyphen or a comma.

    3. Bad Neighbourhoods
    Backlinks: links to another site, are a major part of SEO. It is not okay to place a link over what appears to be a keyword, but in fact links to something unrelated altogether.

    4. Keyword Stuffing
    Keyword stuffing is spamming keywords on the website, either when they aren’t relevant, out of context, or so they can’t be seen. This can occur in many locations: Cloaked pages, hidden text, title tags, meta tags, comments, picture alt tags and even just in the middle of your content.

    5. Article Spinning
    Usually done by programs rather than people, article spinning is a taking an article and rewriting it so it appears to be unique and different, without actually changing or adding anything to it. These copycat articles are then given their own pages to live on; fill them back up with keywords and backlinks and voila, you have 3 new articles based on the exact same content of one descent article. Do this a couple more times and you can have dozens of articles stemming from a single piece of work, rewritten, rehashed and redone over and over again.

  2. Doorway or Gateway Pages
    Pages that simply aim to achieve a high search engine ranking, usually using highly optimise keywords and a plethora of other black hat methods. Once people go to their website from Google, they instantly link to the real website.

    7. Duplicate Content
    When content is not original or unique, just repeated or plagiarised. This occurs in two ways, one your site has the same content on different pages, simply changing headings, keywords or titles. Or you are blatantly ripping content off other sites and putting it on your own.

    If it is found out that you have been using black hat tactics, then Google will firstly filter out all of these results, so that your manipulation are not unfairly increasing your rank. This is fair and largely just results in the website receiving the rank it deserves.

    Secondly, Google will actively lower your rank, so you do not have your natural position.

    Lastly, Google will de-index you; this means you will not appear on a Google search, even if someone explicitly searches the name of your website. Being De-indexed can often mean the death of your website and is something you want to avoid at all possible costs.

    SEO can be strenuous, complex work that requires consistency to become valuable. However black hat tactics are short-term, dodgy ways to achieve the desired rank you want. Often, they will lead to you getting banned from Google all together.

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1 Easy Seo Tactic You Can Start Implementing Today

When it comes to marketing your business, some marketing tactics are more daunting to implement then others. For example, most people may feel comfortable putting together a flyer and organising a direct mail drop. Others may feel more comfortable writing an email pitching their new product launch and sending it to their local newspaper.

However, when it comes to SEO, most people ask, what is that? How does that work? Most of the time, the mindset is that it is something that only “technical” people can do and therefore it is left in the too hard basket.

The good news is SEO isn’t as hard as you might think. There are multiple tactics that are used in conjunction to achieve a better online search ranking.  Just like any tactic in marketing, there are harder activities to implement, as well as easier ones.

The following is one of those easier tactics. It is one SEO tactic you can start implementing today. No technical skill or specialised expertise required.

Get listed on free, online business directories

You might be thinking that listing your business on an online business directory is a waste of time and that no one really goes to these sites. However, to increase your business visibility online, business directories are great way to boost this. This technique is also used by Australian SEO company and other agencies.

The more your business website is listed on external, yet, credible sites, the more search engines will recognise your business as a legitimate business and one that should be seen when people are searching for a business of your type. When people are searching under a particular keyword that relates to your business, directory listings will help your website be seen in the overall search ranking.

Also, when creating your business listing description, you need to use keywords that relate to your business. Keywords are search terms that people will typically use to find your website. Due to some directories having a high traffic volume, your business listing may appear when someone is searching under the keyword that relates to your business.

 Which directories should I chose?

Firstly, make a list of some credible directories. When I say credible, I mean the directories should have real traffic value. This is sometimes referred to as an “Alexa ranking”. The lower the Alexa ranking the more credible the site.

Examples of some Australian directories you might want to consider are Yellow Pages, True Local, Hot Frog and Start Local. To find more credible business directories, conducting a simple online search for “top Alexa ranking business sites” is an ideal way to find more. Also, use commonsense. The more credible business directories are ones that you have normally heard of before.

What should I upload in my business listing?

 Before you starting filling out business listings, ensure you have all your information, images and other materials together to make the process streamlined, fast and efficient.

The description is one of the most important parts of your business listing. As mentioned earlier, use keywords that relate to your business. Ask yourself, what would my customers or clients be typing into a search engine bar to find my business? Also, you can use tools such as Google Adwords’ Keyword Planner. This will give you suggestions for keywords relating to your product or service.

Although you will be uploading descriptions for each directory listing, they all need to be unique. Don’t copy and paste your description into each directory. It is OK to use similar information, but try and use different terms where possible so it isn’t a duplicate copy of another listing.

Another crucial element to include in your business listing is of course, your website. Having your website featured on a credible external site is part of the activity that helps with boosting your online visibility and search ranking.

The next step is to gather other materials that you can upload with your description to make your listing more attractive and reputable.


  • Social media links – some popular ones to include could be: Facebook, Twitter, Pinterest and LinkedIn
  • Your business email address and phone number
  • Business logo
  • Other business images if applicable
  • Business opening and closing times

What do I do next?

Now that you have filled in your business listings, ensure you keep a list of all the directories you are featured in. You might find it handy to keep this information in an Excel spreadsheet.

To be really organised, create columns in spreadsheet for descriptions and keywords used in each directory, as well as a direct link to your listings. Also, it helps to place what email login and password you used for each one. This will help when you may need to review your listings in the future.

Also, many directory sites may ask you to confirm your email address or listing. They will normally send you an email with a link to verify your listing. Once verified, your listing may be live straight away or it might take 24 hours. Remember to check your inbox for any confirmation emails, including your spam or promotions folders.

Once you have your directory listings up and running, if possible, try and get customers and friends to review your business. Having a few testimonials or a five star rating will definitely help with boosting your profile.

There you have it – a quick and easy SEO tactic that you can implement today. All it takes is couple of hours. Start off by getting your descriptions together and gathering other links, images and social media accounts. As you upload your listings, keep an organised record of what and where you have posted and remember to check for any confirmation emails. Lastly, see if your clients, customers, family and friends would be willing to give you a positive review on your listings.

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