Writing a professional press release is a serious business as it can make or break your business. But it is not as difficult as it is considered to be. All you have to do is to make sure that the information that you are adding in the news is actual. There should be something for the reader or the viewer along with the reason for writing a press release. In this article, NewswireNEXT will provide you with the tips that you can use to make your press releases more effective. One thing that should be considered very carefully is the writing pattern of the press release. There is an Associated press Style that can increase the readability of your press release, and we recommend most of the writers to use this style.
With that being said, we have some essential tips for the writers that they can use to make the press releases more engaging and effective for the businesses. One key tip is to add the keywords, headline and supportive subhead to make it effective regarding SEO.
Take care of the five W’s:
By five W’s we mean What, When, Who, Where and Why. You have to answer these five W’s in your press release. This is the best way to pack all information about your company, product or service in the press release. The reason behind doing this is that editors these days have very short time to read the complete press release. That is why they skim the press release and looks to these basic questions answered in the press release. In case you have not answered these questions in your press release then it will remain in the inbox of the editor and will not get released.
Raise you to point right at the start:
Don’t wait for few paragraphs reach your main point of the press release. Make an engaging headline followed by a sub-headline that describes the headline further and then start talking about the five W’s of your press release right away.
Don’t capitalize titles:
This is a common misconception that the titles of the press release should be capitalized. You can only capitalize the name of the person if its honor otherwise you cannot capitalize anything in the press release. This creates a very negative on the editor, and that is why you should avoid doing this. For more details, you can take help of the AP style.
Include numbers and digits:
It is a fact that we all love big numbers and digits. We recommend press release writers to include numbers regarding product or company. You can write about the experience of the company in the industry or something like that. But make sure that the information is right and not misleading.
Don’t write it as a first person:
A press release should always be written as a third person. Otherwise, it will come out that you are praising your company and products yourself. This is not very effective when considered from a reader’s point of view. Writing your press release as a first person will give your readers an impression that the writer is very immature.
Take care of the punctuation and spelling:
A press release is a very formal way of spreading the news and information. Make sure that your press release is error free when it comes to punctuation and spelling. It is also advised not to use short forms in your press release. Include commas and periods inside your quotations and keep it formal all the way to the end.